Smartbell created a specialized tag to allow constant monitoring from birth, working with several designs to choose one which could cope with on farm conditions. Machine learning techniques are used to create algorithms which analyse the animal data before sending alerts to the farms. These algorithms are validated against actual farm observations by vets.

Allowing rearers to allocate their time more effectively ensures that the most vulnerable animals get necessary attention. Specialist calf health monitoring will also reduce variability in calf care between different members of staff.

Within the app, information is aggregated to provide an overview of conditions on the farm so that farmers can see if there are areas of improvement, and data sharing options with the farm vet drive improvements in herd health planning.