Organic dairy farming comes with its own challenges (and opportunities). Maintaining excellent animal health and minimising antibiotic usage is a key goal within their system, both for productivity reasons and based upon their philosophy of farming. Calves are most vulnerable to disease in the first few months of life, so anything which identifies problems earlier and allows alternative treatments to help them fits well with both the animal’s health and their farm goals.

There is also a challenge in ensuring consistency of stockmanship when the regular calf-rearer is not working. The alerts help to maintain a high level of care even with less experienced workers.