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  • Home
  • About Us
  • Case Studies
  • Products
    • Calf Health Monitoring
    • Shed Environment Monitoring
  • Contact Us
Request a Quote
  • Home
  • About Us
  • Case Studies
  • Products
    • Calf Health Monitoring
    • Shed Environment Monitoring
  • Contact Us
Request a Quote

Our Mission

Our mission is to empower farmers to use technology to improve productivity and profitability, while reducing the environmental impact. We believe the data generated and collected by farms should work to empower their decision making, improve their animal’s health and increase their profit margins.

The team behind Smartbell

We are a precision engineering and data intelligence company that aims to empower livestock farmers and the entire livestock value chain which currently struggles with many data silos.
Want to join the team? We are always looking for people who are passionate about animal health and tech. Send us a cover letter and your cv to careers@smartbell.io


Founder & CEO

Veena Adityan

Veena has extensive expertise in the field of enterprise-scale data-intensive decision support systems. She specializes in data analysis and machine learning development and productionizing of ml-based solutions.

Founder & COO

Jose Chitty

Jose has experience building decision support systems, data analysis, training, development and project management in large-scale automation, industry and business experience. Jose is a Mechanical Engineer with experience in hardware and automation. He also holds an MBA from the University of Cambridge.

Chairman & Commercial Director

Mike Gooding

Commercial agriculture, development of sustainable food production systems and development of data driven sustainability measurements across the food supply chain. Over 30 years working in sustainable agriculture, animal health and welfare, and product development including global exporting, and the farmer co-operative business sector.

Farm Solutions Specialist

Christopher Dorrington

Chris has extensive experience across agriculture, including 3 years managing a dairy herd. His expertise includes animal handling, farm investment and cost-benefit analysis, project management and analysing everything to do with cows.

Senior Embedded Engineer

David Jordan

David has extensive experience of embedded software development with a background in embedded digital electronic systems. He has experience of technical leadership and engineering management of embedded development teams.

Software Engineer

Simone Desogus

Simone has expertise in the development of software for backend servers and cloud serverless applications. He worked on machine learning models in clustering techniques and is a skilled data engineer.

Veterinary advisor

Eamon Donnelly

Eamon has worked as a clinical vet for 20 years, in the last 6 years he has mostly worked in Cattle veterinary medicine 80% dairy 20% beef. The practice has developed training programs for their clients in Hoof trimming, AI, mastitis and rearing heifers. Eamon has a special interest in rearing young stock and nutrition with emphasis on good design of calf rearing units to reduce disease incidence. Eamon helps develop calf rearing systems for the larger rearing units and helps with on-going disease and growth monitoring.

Animal Health Advisor

Carol-Anne Duthie

Production efficiency of ruminant production systems; Environmental impact of ruminant production systems including GHG mitigation strategies; Precision agriculture, in particular monitoring technologies for individual animals (sheep, beef cattle and dairy cattle)

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We are passionate about technology and love calves!

We believe that the data generated and collected by farms should work to empower their decision making, improve animal health and improve profit margins.

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Contact Info

  • +44 7549 814557
  • info@wellcalf.com
  • Smartbell, 3 Laundress Lane Cambridge, CB2 1SD
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