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  • Home
  • About Us
    • Our Mission & Team
    • Press and Media
    • Careers
  • Case Studies
  • Products
    • Calf Health Monitoring
    • Shed Environment Monitoring
  • Contact Us
Request a Quote
  • Home
  • About Us
    • Our Mission & Team
    • Press and Media
    • Careers
  • Case Studies
  • Products
    • Calf Health Monitoring
    • Shed Environment Monitoring
  • Contact Us
Request a Quote

About Us

By wellcalf 

Our Mission

Our mission is to empower farmers to use technology to improve productivity and profitability, while reducing the environmental impact. We believe the data generated and collected by farms should work to empower their decision making, improve their animal’s health and increase their profit margins.

Our Team

We are a precision engineering and data intelligence company that aims to empower livestock farmers and the entire livestock value chain which currently struggles with many data silos.

Want to join the team? We are always looking for people who are passionate about animal health and tech. Send us a cover letter and your CV to careers@smartbell.io


Founder & CEO

Veena Adityan

MBA, Strategy & Marketing - Cambridge Judge Business School | BSc Computer Science - Florida State University

Founder & COO

Jose Chitty

MBA - Cambridge Judge Business School | MEng Mechanical Engineering - Universidad Central de Venezuela

Product Manager

Bede Jennings

MS Animal Physiology - Massey University

Operations Coordinator

Lauren Throup

BA (Hons) - University of Southampton

Chairman & Commercial Director

Mike Gooding

Farming Systems Director - Agriculture and Horticulture Development Board (AHDB)

ML Developer

Manmohan Veerappan

MEng Aerospace, Aeronautical and Astronautical Engineering - University of Cincinnati

Software Developer

Swetha Sridhar

BE Computer Science - Rajalakshmi Institute of Technology

Data Science Intern

Avudaiappan S

MSc Data Science - Coimbatore Institute of Technology

Data Science Intern

Shamita Manoharan

MSc Artificial Intelligence & Machine Learning - Coimbatore Institute of Technology

Software Developer

Rajasindiya Shanmugam

BE ECE in Jeppiaar Institute of Technology.

Data Science Intern

Naren Karthick

MSc Software Systems - Coimbatore Institute of Technology

Our Advisors


Veterinary Advisor

Eamon Donnelly

Veterinary Surgeon | Specialist in Calf Rearing & Nutrition

Animal Health Advisor

Carol-Anne Duthie

Senior Researcher - Scotland’s Rural College (SRUC) | Ruminant Production & Precision Livestock Farming

Our Partners

Looking for our services?

Get in Touch

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