{"id":10586,"date":"2026-05-14T15:53:46","date_gmt":"2026-05-14T15:53:46","guid":{"rendered":"https:\/\/wellcalf.com\/staging\/?p=10586"},"modified":"2026-06-03T16:17:08","modified_gmt":"2026-06-03T16:17:08","slug":"gb-calf-strategy-2025-2030-smartbell-wellcalf","status":"publish","type":"post","link":"https:\/\/wellcalf.com\/staging\/gb-calf-strategy-2025-2030-smartbell-wellcalf\/","title":{"rendered":"Smartbell Joins the GB Calf Strategy 2025\u20132030"},"content":{"rendered":"\t\t
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Smartbell Joins the GB Calf Strategy 2025\u20132030<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We’re proud to announce that Smartbell has signed on as a signatory of the GB Calf Strategy 2025\u20132030.<\/span><\/p>

Led by Ruminant Health and Welfare, with support from the AHDB, the GB Calf Strategy is an industry-wide initiative with a clear and ambitious mission: to ensure that every calf reared in the UK is as healthy, happy, and productive as possible.<\/span><\/p>

It’s a goal that aligns with the heart of everything we do at Smartbell.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Three Pillars of the Strategy<\/b><\/h2>

The strategy is built around three key objectives:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Right Calf
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GOAL<\/b>: Ensuring that information is available to support farmers in making proactive breeding decisions across both dairy and beef calf supply chains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Right Start\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GOAL<\/b>: Making standardised, evidence-based guidance available to calf rearers, and recognising the true value of skilled stockmanship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Right Route<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GOAL<\/b>: Developing bio-secure, traceable routes to market, and promoting the health and sustainability data that underpin a fit-for-purpose UK calf supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Across all three pillars, the strategy’s wider aims, improving animal wellbeing alongside <\/span>efficiency, productivity, and outcomes for farmers, align directly with the goals we’ve built into WellCalf from day one.<\/p>

Over the next few posts, we’ll be taking a closer look at the Right Start and Right Route objectives, and sharing exactly how we WellCalf can contribute to each. Watch this space.<\/p>

You can also learn more about the GB Calf Strategy, previous projects by the Ruminant Health and Welfare Group, and their other ongoing work by visiting their\u00a0website<\/u><\/b><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Want to find out how WellCalf supports better outcomes for your calves and your business? Get in touch with our team.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Smartbell Joins the GB Calf Strategy 2025\u20132030 We’re proud to announce that Smartbell has signed on as a signatory of the GB Calf Strategy 2025\u20132030. Led by Ruminant Health and Welfare, with support from the AHDB, the GB Calf Strategy […]<\/p>\n","protected":false},"author":7,"featured_media":10592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[56,45],"tags":[],"class_list":["post-10586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-press-media"],"_links":{"self":[{"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/posts\/10586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/comments?post=10586"}],"version-history":[{"count":13,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/posts\/10586\/revisions"}],"predecessor-version":[{"id":10704,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/posts\/10586\/revisions\/10704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/media\/10592"}],"wp:attachment":[{"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/media?parent=10586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/categories?post=10586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellcalf.com\/staging\/wp-json\/wp\/v2\/tags?post=10586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}