GB Calf Strategy: Right Start | How WellCalf Helps Farmers Rear Better Calves

The Right Start, for every calf

The Right Start objective of the GB Calf Strategy is centred on a simple idea: that farmers should have access to consistent, evidence-based guidance to help them make better decisions when caring for and rearing their youngstock. 

The strategy also recognises something we believe strongly at Smartbell, too; that skilled stockmanship, and the people who deliver it, are among the most valuable assets on any farm.

A Tool for the Whole Farm Team

WellCalf is designed to be used collaboratively.

Farmers, stockmen, and vets can all access the same app, contributing observations and reviewing data in a single shared place. This means insights from WellCalf’s smart-monitoring can be combined with on-the-ground expertise from the people who know the animals best.

Supporting this type of informed, joined-up calf management is exactly what the Right Start objective is about; and it’s also exactly what WellCalf is built to help farmers do.

Data That Informs, Not Just Alerts

WellCalf doesn’t just tell farmers when something is wrong. The data and insights generated in the app also help farms understand what’s going right.

By tracking how animals respond to changes in management, feeding, or housing, farmers can see the tangible impact of decisions they make in decisions in the data results. This helps build confidence in, and solid evidence for, the interventions that are working.

This is true at the level of individual animals, and across the whole herd. WellCalf generates alerts based on each calf’s own individual data, but our machine learning model also analyses patterns across farms over time.

As more farms use the system, and more data flows in, our insights will continue to become sharper and our recommendations will get even more precise.

Want to find out how WellCalf supports better outcomes for your calves and your business? Get in touch with our team.